Wow.. finally a professional article, that supports one of my previous blog post about - Fairness in the Indian society
Just loved these lines....
The idea of “glowing fairness” has nothing to do with colonialism, or idealization of European looks, Mr. Villanueva said. “It’s as old as India,” he said, and “deeply rooted in the culture.”
Check out the article http://www.thefword.org.uk/blog/2007/05/skin_lighteners